{"id":1364,"date":"2017-05-18T14:20:21","date_gmt":"2017-05-18T21:20:21","guid":{"rendered":"http:\/\/www.wou.edu\/marcom\/?page_id=1364"},"modified":"2023-09-07T15:00:41","modified_gmt":"2023-09-07T22:00:41","slug":"visual-identity-system","status":"publish","type":"page","link":"https:\/\/wou.edu\/marcom\/publications\/visual-identity-system\/","title":{"rendered":"Visual Identity System"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Use this detailed breakdown to explore the different choices within our unit identity lookup system. To have your logo created complete the Work request form<\/a> and select “Department specific stationery &\u00a0logos” from the dropdown.\u00a0<\/span><\/p>\n

Strategic Communications & Marketing is responsible for approving any and all usage of university trademarks.<\/i><\/p>\n

 <\/p>\n

MASTER BRAND<\/h1>\n
\n
For external audiences:
\n\"\"<\/div>\n
For student-facing\/internal audiences:
\n\"Wolves<\/div>\n<\/div>\n

 <\/p>\n

[\/et_pb_text][et_pb_toggle title=”AM\u2026 A college, academic unit\/program, administrative division or department” use_icon_font_size=”on” icon_font_size=”30px” open_use_icon_font_size=”on” open_icon_font_size=”30px” admin_label=”Why doesn\u2019t the ECS degree come with a teaching license?” module_class=”aks-faq” _builder_version=”4.16″ title_level=”h3″ custom_margin=”0px||0px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”750ms” animation_intensity_slide=”5%” custom_css_main_element=”background-color: transparent;” border_width_all=”0px” border_width_bottom=”2px” locked=”off” global_colors_info=”{}” custom_css_toggle_title_last_edited=”on|desktop” title_text_color__hover_enabled=”off|hover” title_text_color__hover=”#000000″]<\/p>\n

YOU ARE A\u00a0<\/span>BRAND EXTENSION<\/strong>.<\/h2>\n

\"\"\u00a0\"\"<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”I AM\u2026 A program within a unit” use_icon_font_size=”on” icon_font_size=”30px” open_use_icon_font_size=”on” open_icon_font_size=”30px” admin_label=”Why doesn\u2019t the ECS degree come with a teaching license?” module_class=”aks-faq” _builder_version=”4.16″ title_level=”h3″ custom_margin=”0px||0px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”750ms” animation_intensity_slide=”5%” custom_css_main_element=”background-color: transparent;” border_width_all=”0px” border_width_bottom=”2px” locked=”off” global_colors_info=”{}” custom_css_toggle_title_last_edited=”on|desktop” title_text_color__hover_enabled=”off|hover” title_text_color__hover=”#000000″]<\/p>\n

YOU ARE A\u00a0<\/span>SUB-BRAND<\/strong>.<\/h2>\n

Includes above logos for main unit and program name<\/em><\/p>\n

\"\"<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”I AM\u2026 Part of NCAA Division II Wolves Athletics” use_icon_font_size=”on” icon_font_size=”30px” open_use_icon_font_size=”on” open_icon_font_size=”30px” admin_label=”Why doesn\u2019t the ECS degree come with a teaching license?” module_class=”aks-faq” _builder_version=”4.16″ title_level=”h3″ custom_margin=”0px||0px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”750ms” animation_intensity_slide=”5%” custom_css_main_element=”background-color: transparent;” border_width_all=”0px” border_width_bottom=”2px” locked=”off” global_colors_info=”{}” custom_css_toggle_title_last_edited=”on|desktop” title_text_color__hover_enabled=”off|hover” title_text_color__hover=”#000000″]<\/p>\n

YOU ARE AN\u00a0ATHLETICS BRAND<\/strong>.<\/h2>\n

Must utilize Mascot brands or Athletic wordmarks. Additional\u00a0options exist, see full\u00a0Graphic Identity Guide<\/a>.<\/em><\/p>\n

\"\"<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”I AM\u2026 An affiliated student club or organization” use_icon_font_size=”on” icon_font_size=”30px” open_use_icon_font_size=”on” open_icon_font_size=”30px” admin_label=”Why doesn\u2019t the ECS degree come with a teaching license?” module_class=”aks-faq” _builder_version=”4.16″ title_level=”h3″ custom_margin=”0px||0px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”750ms” animation_intensity_slide=”5%” custom_css_main_element=”background-color: transparent;” border_width_all=”0px” border_width_bottom=”2px” locked=”off” global_colors_info=”{}” custom_css_toggle_title_last_edited=”on|desktop” title_text_color__hover_enabled=”off|hover” title_text_color__hover=”#000000″]<\/p>\n

YOU ARE A\u00a0<\/span>SPONSORED<\/strong>\u00a0<\/span>BRAND<\/strong>.<\/h2>\n

Typically supported only by fundraising or no budget. Should not utilize WOU brand, logo should say at ÀÖ²¥ÊÓƵ or at WOU depending on size limitations.<\/em><\/p>\n

\"\"<\/p>\n

[\/et_pb_toggle][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”34px||3px||false|false” global_colors_info=”{}”]<\/p>\n

Occasionally, under rare circumstances, an adapted or unique logo is needed or has been grandfathered-in. Below find additional details.<\/em><\/p>\n

[\/et_pb_text][et_pb_toggle title=”I AM\u2026 A part of WOU and engage with external audiences or the full student body” use_icon_font_size=”on” icon_font_size=”30px” open_use_icon_font_size=”on” open_icon_font_size=”30px” admin_label=”Why doesn\u2019t the ECS degree come with a teaching license?” module_class=”aks-faq” _builder_version=”4.16″ title_level=”h3″ custom_margin=”0px||0px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”750ms” animation_intensity_slide=”5%” custom_css_main_element=”background-color: transparent;” border_width_all=”0px” border_width_bottom=”2px” locked=”off” global_colors_info=”{}” custom_css_toggle_title_last_edited=”on|desktop” title_text_color__hover_enabled=”off|hover” title_text_color__hover=”#000000″]<\/p>\n

YOU ARE AN\u00a0<\/span>ENDORSED BRAND<\/strong>.<\/h2>\n

May utilize the torch & shield or WOU Wolf Shield to build a unique logo<\/em><\/p>\n

\"\"<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”I AM\u2026 Affiliated with WOU, have a strong reputation, advance the mission and can be recognized as a separate brand” use_icon_font_size=”on” icon_font_size=”30px” open_use_icon_font_size=”on” open_icon_font_size=”30px” admin_label=”Why doesn\u2019t the ECS degree come with a teaching license?” module_class=”aks-faq” _builder_version=”4.16″ title_level=”h3″ custom_margin=”0px||0px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”750ms” animation_intensity_slide=”5%” custom_css_main_element=”background-color: transparent;” border_width_all=”0px” border_width_bottom=”2px” locked=”off” global_colors_info=”{}” custom_css_toggle_title_last_edited=”on|desktop” title_text_color__hover_enabled=”off|hover” title_text_color__hover=”#000000″]<\/p>\n

YOU ARE AN\u00a0<\/span>AFFILIATED<\/strong>\u00a0BRAND<\/strong>.<\/h2>\n

Logo does not need to have any direct relationship to WOU logo. Master brand logo should appear on materials in partnership.<\/em><\/p>\n

\"\"<\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Use this detailed breakdown to explore the different…<\/p>\n","protected":false},"author":417,"featured_media":0,"parent":962,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","_et_pb_use_builder":"on","_et_pb_old_content":"Use this detailed breakdown to explore the different choices within our unit identity lookup system. To have your logo created complete the Work request form<\/a> and select \"Department specific stationery &\u00a0logos\" from the dropdown.\u00a0<\/span>\r\n

Strategic Communications & Marketing is responsible for approving any and all usage of university trademarks.<\/i><\/p>\r\n \r\n

MASTER BRAND<\/h1>\r\n
\r\n
Typically for academic\/external audiences:\r\n\"\"<\/div>\r\n
Typically for student facing\/internal audiences:\r\n\"\"<\/div>\r\n<\/div>\r\n \r\n\r\n[section=I AM... <\/span>A college, academic unit\/program, administrative division or department<\/span>]\r\n

YOU ARE A BRAND EXTENSION<\/strong>.<\/h2>\r\n\"\"\u00a0\"\"\r\n\r\n[endsection]\r\n\r\n[section=I AM... <\/span>A program within a unit<\/span>]\r\n

YOU ARE A SUB-BRAND<\/strong>.<\/h2>\r\nIncludes above logos for main unit and program name<\/em>\r\n\r\n\"\"\r\n\r\n[endsection]\r\n\r\n[section=I AM... Part of NCAA Division II Wolves Athletics]\r\n

YOU ARE AN ATHLETICS BRAND<\/strong>.<\/h2>\r\nMust utilize Mascot brands or Athletic wordmarks. Additional\u00a0options exist, see full\u00a0Graphic Identity Guide<\/a>.<\/em>\r\n\r\n\"\"[endsection]\r\n\r\n[section=I AM... An affiliated\u00a0student club or organization]\r\n

YOU ARE A SPONSORED<\/strong> BRAND<\/strong>.<\/h2>\r\nTypically supported only by fundraising or no budget. Should not utilize WOU brand, logo should say at ÀÖ²¥ÊÓƵ or at WOU depending on size limitations.<\/em>\r\n\r\n\"\"m[endsection]\r\n\r\n \r\n\r\n \r\n\r\nOccasionally, under rare circumstances, an adapted or unique logo is needed or has been grandfathered-in. Below find additional details.\r\n\r\n[section=I AM... A part of\u00a0WOU and engage with external audiences or the full student body]\r\n

YOU ARE AN ENDORSED BRAND<\/strong>.<\/h2>\r\nMay utilize the torch & shield or WOU Wolf Shield to build a unique logo<\/em>\r\n\r\n\"\"[endsection]\r\n\r\n[section=I AM... Affiliated with WOU, have a<\/span>\u00a0strong reputation, advance the mission and can be recognized as a separate brand<\/span>]\r\n

YOU ARE AN AFFILIATED<\/strong>\u00a0BRAND<\/strong>.<\/h2>\r\nLogo does not need to have any direct relationship to WOU logo. Master brand logo should appear on materials in partnership.<\/em>\r\n\r\n\"\"[endsection]","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-1364","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/pages\/1364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/users\/417"}],"replies":[{"embeddable":true,"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/pages\/1364\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/pages\/962"}],"wp:attachment":[{"href":"https:\/\/wou.edu\/marcom\/wp-json\/wp\/v2\/media?parent=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}