{"id":22747,"date":"2023-12-05T15:12:49","date_gmt":"2023-12-05T23:12:49","guid":{"rendered":"https:\/\/wou.edu\/marcom\/?page_id=22747"},"modified":"2025-04-17T12:25:37","modified_gmt":"2025-04-17T19:25:37","slug":"branding-guide","status":"publish","type":"page","link":"https:\/\/wou.edu\/marcom\/branding-guide\/","title":{"rendered":"Branding Guide"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#db0a29 0%|#a3080f 100%” background_enable_pattern_style=”on” background_pattern_style=”diagonal-stripes” background_pattern_size=”custom” background_pattern_width=”2000px” background_pattern_height=”1000px” background_pattern_horizontal_offset=”0%” background_pattern_vertical_offset=”0%” custom_padding=”25px||25px||true|” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_margin=”|auto|-12px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” header_font=”Montserrat|500|||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

Branding Guide<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.17.6″ custom_padding=”4px|5%|30px|5%|false|true” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Branding Guide<\/h2>\n

The ÀÖ²¥ÊÓƵ brand extends beyond logos and colors; it embodies our culture, mission, vision, values, and purpose. This brand is crucial in conveying who we are to students, alumni, and stakeholders globally.\u00a0Understanding, embodying, reinforcing, and promoting our brand are essential steps to broaden our influence, enhance our reputation, and fulfill our mission.<\/span><\/p>\n

Our logos and wordmarks are licensed trademarks. Those seeking to reproduce the signature or logos on promotional items, including apparel, must do so through a vendor licensed through our partners at CLC. Items printed and distributed by non-licensed vendors are in violation of trademark and copyright laws.<\/p>\n

Boilerplate<\/h2>\n

ÀÖ²¥ÊÓƵ, established in Monmouth in 1856, proudly stands as Oregon’s oldest public university. Hosting around 4,000 students, Western embodies a mid-sized, NCAA Division II institution, with approximately 80% of its students hailing from within the state. Notably, its diverse student body comprises individuals from underrepresented backgrounds, veterans, and non-traditional learners. Western stands as the preferred campus in Oregon for those pursuing an enriching education within a nurturing, student-focused environment, characterized by faculty-led instruction.\u00a0 <\/span>Where YOU<\/i> Belong.<\/b><\/span><\/p>\n

Overview<\/h2>\n

We place significant importance on its typefaces, colors, and logos, as they have been thoughtfully crafted to effectively convey our brand visually. When used in the correct manner, the university\u2019s primary visual elements convey a consistent and distinct message. We kindly request that you adhere closely and accurately to these standards when producing branded content.<\/b><\/span><\/p>\n

Logos<\/h2>\n

The ÀÖ²¥ÊÓƵ logos are the primary and most recognizable identifiers for our institution. In all print and digital communications, it’s crucial to include an approved university logo and adhere to the standards outlined below. To maintain the integrity of WOU’s identity, the logo must be consistently applied in all usages. For flexibility and to accommodate different design requirements and spaces, you may use any of the institutional logos. Any deviations from these standards must be approved by Marketing & Communications through the artwork approval form.<\/p>\n

The full name of the university must be included on all imprinted merchandise. The Secondary Athletic Logo meets this requirement if space for the extra text, ÀÖ²¥ÊÓƵ, is limited.<\/p>\n

For specific logo files and downloads, or to ask about licensing, contact marcom@wou.edu<\/a>.<\/p>\n

\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||23px|||” global_colors_info=”{}”]<\/p>\n

WOLVES WORDMARK<\/strong>
Main University Logo<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/wolves_wordmark_CLR.png” alt=”WOU Wolf shield with black and red text %22ÀÖ²¥ÊÓƵ%22″ title_text=”wolves_wordmark_CLR” _builder_version=”4.27.2″ _module_preset=”default” max_width=”450px” custom_margin=”7px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||-13px|||” global_colors_info=”{}”]<\/p>\n

TORCH WORDMARK<\/strong>
Academic University Logo<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/Torch_Shield_Wordmark_2CLR.png” alt=”Red torch shield with text %22ÀÖ²¥ÊÓƵ%22″ title_text=”Torch_Shield_Wordmark_2CLR” _builder_version=”4.27.2″ _module_preset=”default” max_width=”450px” custom_margin=”-5px|||||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”13px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_orientation=”center” custom_margin=”||17px|||” global_colors_info=”{}”]<\/p>\n

PRIMARY ATHLETIC LOGO<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/Wolves_Shield.png” alt=”Wolves Sheild” title_text=”Wolves_Shield” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”150px” custom_margin=”-14px|||||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_orientation=”center” custom_margin=”||17px|||” global_colors_info=”{}”]<\/p>\n

SECONDARY ATHLETIC LOGO<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/WOU_primary_university-noTM.png” alt=”Wolves Logo with text %22ÀÖ²¥ÊÓƵ%22″ title_text=”WOU_primary_university noTM” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”200px” custom_margin=”-14px|||||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_orientation=”center” custom_margin=”||17px|||” global_colors_info=”{}”]<\/p>\n

WOU WOLVES SHIELD<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/WOU_Wolf-Shield_3C.png” alt=”Text:%22WOU%22 with wolf shield below it.” title_text=”WOU_Wolf Shield_3C” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”200px” custom_margin=”-14px|||||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

OPTIONAL LOGOS<\/strong>
The logos below must be accompanied by the name of the university.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.2″ _module_preset=”default” module_alignment=”center” custom_margin=”13px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_orientation=”center” custom_margin=”||17px|||” global_colors_info=”{}”]<\/p>\n

OREGON WOLF<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/Oregon_Wolf_2CLR.png” alt=”Wolves Icon within the state of Oregon outline” title_text=”Oregon_Wolf_2CLR” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”200px” custom_margin=”-14px|||||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_orientation=”center” custom_margin=”||17px|||” custom_padding=”17px|||||” global_colors_info=”{}”]<\/p>\n

Example:<\/strong><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/Oregon_Wolf_Wordmark_3CLR-300×290.png” alt=”Wolves logo inside Oregon outline with text %22ÀÖ²¥ÊÓƵ%22″ title_text=”Oregon_Wolf_Wordmark_3CLR” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”200px” custom_margin=”||||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”color-pallet” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n

Colors<\/h2>\n

WOU\u2019s primary colors, red and white, should be prominently featured as the dominant colors in all forms of communication and branding materials across various mediums. This consistency helps reinforce and strengthen the university brand identity. All WOU logos are available in three-, two- and one-color options.<\/p>\n

\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"red\"WOU RED<\/b> (PMS 186)
\nCMYK:\u00a0 <\/span>0 \u00a0 <\/span>100 \u00a0 <\/span>81 \u00a0 <\/span>4
\nRGB:\u00a0 <\/span>227\u00a0 <\/span>24 \u00a0 <\/span>55
\nHEX: #DB0A29<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"red\"WHITE
\n<\/b>CMYK: 0 0 0 0
\nRGB: 255 255 255
\nHEX: #FFFFFF<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"red\"WOU BLACK
\n<\/b>CMYK: 0 0 0 100
\nRGB: 35 31 32
\nHEX: #000000<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"red\"WOU GRAY <\/b>(PMS 421)
\nCMYK: 0 0 0 26
\nRGB: 196 198 200
\nHEX: #C4C6C8<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\"red\"WOU SILVER <\/b>(PMS 877)
\nCMYK: 0 0 0 40
\nRGB: 167 169 172
\nHEX: A7A9AC<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n

WOU Seal<\/h2>\n

\"WOUThe WOU Seal features an illustration of Campbell Hall, which is the oldest building at ÀÖ²¥ÊÓƵ and among all Oregon public institutions of higher education. The seal also includes the university\u2019s founding date, 1856. It is exclusively reserved for official use<\/strong>, such as certificates, diplomas, transcripts, medallions, and plaques. To ensure that the seal remains legible, it should not appear smaller than 3\/4-inch in circumference when used.<\/p>\n

\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-22px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Minimum Logo Sizes<\/h2>\n

All logos have a minimum allowable size. In order to ensure clear reproduction and legibility, the logos must not be used any smaller than the sizes shown below. It is preferred when possible the logos used larger than the minimum size allowed. Exceptions may be considered when creating a textile used to create a background pattern.<\/p>\n

\n[\/et_pb_text][et_pb_image src=”https:\/\/d3e7od0na2igqa.cloudfront.net\/marcom\/files\/2025\/01\/min-size-for-logos-3-1.jpg” alt=”Minimum sizing of 1.5%22 or 0.5%22 for logos” title_text=”min-size-for-logos (3)” _builder_version=”4.27.2″ _module_preset=”default” max_width=”509px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.27.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n

Safe Zones<\/h2>\n

Each WOU logo has a designated safe zone, which is essential to preserve the integrity of the logo and prevent visual clutter.\u00a0 <\/span>For the Academic logo, it\u2019s important to leave blank space around it that is equal to the height of the lettering in the word \u201cuniversity.\u201d \"safeWhen using the shield component alone, make sure to maintain blank space at the top and bottom edges of the shield, creating a square dimension around the perimeter. Ideally, no other type or graphic element should encroach upon this safe zone. However, there may be exceptions for apparel and merchandise, but the safe zone should generally be respected for clear and legible logo presentation.<\/p>\n

\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n

Western’s Typefaces<\/h2>\n

In all campus communication efforts, typography and fonts can unify materials and add another element that defines ÀÖ²¥ÊÓƵ\u2019s look and voice. The university has adopted the following fonts, Minion, Avenir and Montserrat. Minion is a traditional serif font best suited for projects that are more formal, as well as for academic and educational projects and correspondence. This font is preferred for all university and general campus correspondence. Avenir is strong, yet neutral, contemporary san serif font. Monterserrat is similar to Avenir, but with a taller x-height and is considered readable and friendly, and both work well with the university\u2019s established identity.<\/p>\n

\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_id=”typography” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.23.4″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n

FONTS: San Serif<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/12\/avenir.png” alt=”Avenir fonts” title_text=”avenir” _builder_version=”4.22.2″ _module_preset=”default” max_width=”450px” custom_margin=”30px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-22px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

FONTS: San Serif<\/h2>\n

Used to create Wolves Wordmark<\/strong><\/p>\n

\n[\/et_pb_text][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/12\/font2.png” alt=”MONTSERRAT font” title_text=”font2″ _builder_version=”4.22.2″ _module_preset=”default” max_width=”490px” custom_margin=”30px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.23.4″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n

FONTS: Serif<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/12\/fonts-serif.png” alt=”serif fonts” title_text=”fonts serif” _builder_version=”4.22.2″ _module_preset=”default” max_width=”420px” custom_margin=”30px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.23.4″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-7px|||” global_colors_info=”{}”]<\/p>\n

WEB FONTS: San Serif<\/h2>\n

[\/et_pb_text][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/12\/fonts-web.png” alt=”web fonts” title_text=”fonts web” _builder_version=”4.22.2″ _module_preset=”default” max_width=”420px” custom_margin=”30px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ header_2_font=”Montserrat|600|||||||” header_2_text_color=”#db0a29″ header_2_font_size=”23px” header_3_text_color=”#db0a29″ header_3_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-22px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Athletic Typeface<\/h2>\n

In all campus communication efforts, typography and fonts can unify materials and add another element that defines ÀÖ²¥ÊÓƵ\u2019s look and voice. Compatible fonts for Western Oregon\u2019s athletic identity are WOU Bold and Bank Gothic. Bank Gothic is the font used in the banner text of the WOU athletic logos.<\/p>\n

WOU Bold<\/strong> is a custom font designed to match the mascot logos and is available from MarCom.<\/p>\n

Bank Gothic<\/strong> is the best font choice when typography is used near one of the athletic logos – exceptions may be considered for apparel and merchandise.<\/p>\n

\n[\/et_pb_text][et_pb_image src=”https:\/\/wou.edu\/marcom\/files\/2023\/12\/fonts-athletic.png” alt=”athletic typefaces” title_text=”fonts athletic” _builder_version=”4.22.2″ _module_preset=”default” max_width=”450px” custom_margin=”30px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”60px|||||” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Branding Guide<\/h2>\n

The ÀÖ²¥ÊÓƵ brand extends beyond logos and colors; it embodies our culture, mission, vision, values, and purpose. This brand is crucial in conveying who we are to students, alumni, and stakeholders globally. Understanding, embodying, reinforcing, and promoting our brand are essential steps to broaden our influence, enhance our reputation, and fulfill our mission.<\/p>\n

Jump to: OUR INSTITUTION<\/strong><\/a> | OUR VOICE <\/strong>| OUR LOOK <\/strong>| OUR FACILITIES <\/strong>| OUR RESOURCES <\/strong>| CONTACT<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.22.2″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”our-institution” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||7px|||” global_colors_info=”{}”]<\/p>\n

Our Institution<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Overview” open_toggle_text_color=”#db0a29″ _builder_version=”4.22.2″ _module_preset=”default” title_level=”h3″ custom_margin=”||19px||false|false” custom_padding=”||||false|false” custom_css_toggle_title=”padding:15px!important;” locked=”off” global_colors_info=”{}”]<\/p>\n

Established in 1856 and situated in Oregon\u2019s picturesque Willamette Valley, ÀÖ²¥ÊÓƵ stands as a leading public institution. Offering certificates, associate, bachelor\u2019s, and master\u2019s degrees across a wide array of disciplines, including humanities, arts, education, health sciences, business, and STEM, the university provides a comprehensive educational experience.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Vision” open_toggle_text_color=”#db0a29″ _builder_version=”4.22.2″ _module_preset=”default” title_level=”h3″ custom_margin=”||19px||false|false” custom_padding=”||||false|false” custom_css_toggle_title=”padding:15px!important;” locked=”off” global_colors_info=”{}”]<\/p>\n

ÀÖ²¥ÊÓƵ aims to be a top-tier, open, inclusive, and comprehensive university. Distinguished by a commitment to innovation and entrepreneurship, the university strives for exceptional student learning and success.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Mission” open_toggle_text_color=”#db0a29″ _builder_version=”4.22.2″ _module_preset=”default” title_level=”h3″ custom_margin=”||19px||false|false” custom_padding=”||||false|false” custom_css_toggle_title=”padding:15px!important;” locked=”off” global_colors_info=”{}”]<\/p>\n

ÀÖ²¥ÊÓƵ is an open, inclusive, and comprehensive university that emphasizes active and applied learning. The university’s goal is to advance students’ knowledge and skills, fostering competent, resilient, lifelong learners prepared for success in their careers and personal lives as creators, innovators, and responsible citizens.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Values” open_toggle_text_color=”#db0a29″ _builder_version=”4.22.2″ _module_preset=”default” title_level=”h3″ custom_margin=”||19px||false|false” custom_padding=”||||false|false” custom_css_toggle_title=”padding:15px!important;” locked=”off” global_colors_info=”{}”]<\/p>\n

    \n
  • Academic Distinction: Striving for excellence as an open, inclusive, comprehensive university that sets WOU apart from other institutions.<\/li>\n
  • Collaborative Culture: Fostering an open culture rooted in principles of integrity, sharing, transparency, accountability, mutual respect, and freedom of inquiry.<\/li>\n
  • Equity and Inclusion: Creating a safe, tolerant, and welcoming community that embraces diverse identities, ideas, and beliefs through open and civil discourse.<\/li>\n
  • Innovation and Responsiveness: Remaining responsive to local and regional needs and opportunities through institutional innovation and entrepreneurship.<\/li>\n
  • Local and Global Resources: Establishing mutually beneficial partnerships that integrate local and global resources into learning experiences, with a focus on Oregon.<\/li>\n
  • Public Service: Providing effective leadership in civic, educational, economic, and cultural realms to transform communities.<\/li>\n
  • Purposeful Discovery: Encouraging creative thinking and action across boundaries to solve complex problems, both individually and collaboratively. Student Learning and Success: Focusing on achieving learning outcomes and attaining academic awards, fostering holistic personal development.<\/li>\n<\/ul>\n

    [\/et_pb_toggle][et_pb_toggle title=”History” open_toggle_text_color=”#db0a29″ _builder_version=”4.22.2″ _module_preset=”default” title_level=”h3″ custom_margin=”||19px||false|false” custom_padding=”||||false|false” custom_css_toggle_title=”padding:15px!important;” locked=”off” global_colors_info=”{}”]<\/p>\n

      \n
    • Academic Distinction: Striving for excellence as an open, inclusive, comprehensive university that sets WOU apart from other institutions.<\/li>\n
    • Collaborative Culture: Fostering an open culture rooted in principles of integrity, sharing, transparency, accountability, mutual respect, and freedom of inquiry.<\/li>\n
    • Equity and Inclusion: Creating a safe, tolerant, and welcoming community that embraces diverse identities, ideas, and beliefs through open and civil discourse.<\/li>\n
    • Innovation and Responsiveness: Remaining responsive to local and regional needs and opportunities through institutional innovation and entrepreneurship.<\/li>\n
    • Local and Global Resources: Establishing mutually beneficial partnerships that integrate local and global resources into learning experiences, with a focus on Oregon.<\/li>\n
    • Public Service: Providing effective leadership in civic, educational, economic, and cultural realms to transform communities.<\/li>\n
    • Purposeful Discovery: Encouraging creative thinking and action across boundaries to solve complex problems, both individually and collaboratively. Student Learning and Success: Focusing on achieving learning outcomes and attaining academic awards, fostering holistic personal development.<\/li>\n<\/ul>\n

      [\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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