  {"id":9990,"date":"2019-04-15T13:59:48","date_gmt":"2019-04-15T21:59:48","guid":{"rendered":"http:\/\/www.wou.edu\/westernhowl\/?p=9990"},"modified":"2019-04-15T13:59:48","modified_gmt":"2019-04-15T21:59:48","slug":"opinion-critical-role-kickstarter-campaign-raises-9-million-to-fund-the-legend-of-vox-machina","status":"publish","type":"post","link":"https:\/\/wou.edu\/westernhowl\/opinion-critical-role-kickstarter-campaign-raises-9-million-to-fund-the-legend-of-vox-machina\/","title":{"rendered":"Opinion: Critical Role Kickstarter campaign raises $9 million to fund \u201cThe Legend of Vox Machina\u201d"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wou.edu\/westernhowl\/files\/2019\/04\/CoraIsANerd.jpg\" alt=\"\" width=\"483\" height=\"287\" class=\" wp-image-9991 aligncenter\" srcset=\"https:\/\/wou.edu\/westernhowl\/files\/2019\/04\/CoraIsANerd.jpg 678w, https:\/\/wou.edu\/westernhowl\/files\/2019\/04\/CoraIsANerd-300x178.jpg 300w\" sizes=\"(max-width: 483px) 100vw, 483px\" \/><\/p>\n<p><span style=\"font-weight: 400\"><strong>Cora McClain<\/strong> | Copy Editor<\/span><\/p>\n<p><span style=\"font-weight: 400\">How much does it cost to fund an animated series? Well, according to \u201cThe Legends of Vox Machina Kickstarter is LIVE!\u201d it takes $750,000 to make just one 22 minute episode. This was the initial goal Critical Role, a Dungeons and Dragons web series with an all-star cast of well-known voice actors in the video game and animated world, set in their Kickstarter campaign in order to fund a 22 minute animated special entitled \u201cThe Legends of Vox Machina.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400\">As stated on the project\u2019s Kickstarter page, the team initially pitched the special to traditional media studios. However, they soon changed their strategy after finding little to no success with these studios and networks. In order to \u201c<\/span><span style=\"font-weight: 400\">stay true to our beloved characters and tell the stories (their fans) want to see,<\/span><span style=\"font-weight: 400\">\u201d they decided to turn to their fans (a.k.a Critters) to make it a possibility. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The Kickstarter launched March 4, and within 40 minutes, the community gave them $1 million. By 5 p.m., the community smashed through the original stretch-goals, giving the project $3 million.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe target was $750,000, but that was because we thought we might hit it,\u201d Travis Willingham, Critical Role CEO and cast member, stated in their eighth Kickstarter update on March 7. Dungeon master and cast member Matthew Mercer added that they hoped they\u2019d \u00a0\u201chit it by the end of the campaign.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">After reworking their plan for the campaign, they changed the project from a four-part special, to a complete 10 episode season. The first two episodes would follow the original arc for the special, with the last eight following an arc in their original campaign. <\/span><\/p>\n<p><span style=\"font-weight: 400\">However, funding all 10 would take $8.8 million. On April 4, the community heeded the call. During the first half of their regular stream after a week-long hiatus, the community raised $400,000 to ensure they would get that 10 episode series they wanted. <\/span><\/p>\n<p><span style=\"font-weight: 400\">As of April 9, the project stands at $9,199,756 with 66,634 backers and nine days left.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Now, what does this film project tell us about the future of entertainment? <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe Legends of Vox Machina\u201d isn\u2019t the only entertainment based project smashing records through crowdfunding. \u201cMystery Science Theater 3000,\u201d a film project that revived the original show, ended their campaign with $5.76 million and Netflix picking up the series. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Entertainment other than film also follow this trend. \u201cGoodnight stories for Rebel Girls,\u201d a children&#8217;s book series, previously held the title of fastest funded project on kickstarter \u2014 earning their goal of $40,000 in 30 hours \u2014 and ended their campaign with $675,614. Along with the critical success of \u201cThe Legends of Vox Machina,\u201d these projects and the overwhelming support for them illuminate just how viable crowdfunding can be in creating entertainment.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A trend is brewing in the industry: give the power back to the consumers to pick the entertainment they wish to consume. Coupled with the popularity of streaming services over major media networks, it\u2019s easy to see that the entertainment field is beginning to shift away from traditional media towards a new and exciting partnership between creators and consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As an avid consumer of online content (including that of Critical Role) seeing projects funded by a community in support of their favorite creators thrills me to no end. I felt for a long time that the mainstream entertainment industry has been out of touch with the audiences and communities that flock to the screens. However, online content made by smaller creators who have a close tie with their fanbase can lead to better content made by bigger budgets and an end product that services the wants and needs of not only the fans, but also the creator. I believe that we need more of these partnerships to revamp the entertainment industry and give new people the opportunity to release their creativity and provide people with content they want to see. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Fanbases are powerful entities that breathe life into the entertainment industry and would easily do their part to aid the creators they love. \u201cThe Legends of Vox Machina\u201d is just one example of what a world of community supported content can create.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"font-weight: 400\">Contact the author at <a href=\"mailto:cmcclain17@wou.edu\">cmcclain17@wou.edu<\/a><\/span><\/em><\/p>\n<p><em>Photo courtesy of Critical Role<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cora McClain | Copy Editor How much does it cost to fund an animated series? Well, according to \u201cThe Legends of Vox Machina Kickstarter is LIVE!\u201d it takes $750,000 to make just one 22 minute episode. This was the initial goal Critical Role, a Dungeons and Dragons web series with an all-star cast of well-known [&hellip;]<\/p>\n","protected":false},"author":1094,"featured_media":9991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_lmt_disableupdate":"","_lmt_disable":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"class_list":["post-9990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"modified_by":"The Western Howl","_links":{"self":[{"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/posts\/9990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/users\/1094"}],"replies":[{"embeddable":true,"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/comments?post=9990"}],"version-history":[{"count":0,"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/posts\/9990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/media\/9991"}],"wp:attachment":[{"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/media?parent=9990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/categories?post=9990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wou.edu\/westernhowl\/wp-json\/wp\/v2\/tags?post=9990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}