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Marketing & Communication

Home » Brand Identity » Visual Identity System

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Visual Identity System

Use this detailed breakdown to explore the different choices within our unit identity lookup system. To have your logo created complete the Work request form and select “Department specific stationery &Ìýlogos” from the dropdown.Ìý

Strategic Communications & Marketing is responsible for approving any and all usage of university trademarks.

 

MASTER BRAND

For external audiences:
For student-facing/internal audiences:
Wolves Shield

 

AM… A college, academic unit/program, administrative division or department

YOU ARE AÌýBRAND EXTENSION.

Ìý

I AM… A program within a unit

YOU ARE AÌýSUB-BRAND.

Includes above logos for main unit and program name

I AM… Part of NCAA Division II Wolves Athletics

YOU ARE ANÌýATHLETICS BRAND.

Must utilize Mascot brands or Athletic wordmarks. AdditionalÌýoptions exist, see fullÌý.

I AM… An affiliated student club or organization

YOU ARE AÌýSPONSOREDÌýBRAND.

Typically supported only by fundraising or no budget. Should not utilize WOU brand, logo should say at ÀÖ²¥ÊÓÆµ or at WOU depending on size limitations.

Occasionally, under rare circumstances, an adapted or unique logo is needed or has been grandfathered-in. Below find additional details.

I AM… A part of WOU and engage with external audiences or the full student body

YOU ARE ANÌýENDORSED BRAND.

May utilize the torch & shield or WOU Wolf Shield to build a unique logo

I AM… Affiliated with WOU, have a strong reputation, advance the mission and can be recognized as a separate brand

YOU ARE ANÌýAFFILIATEDÌýBRAND.

Logo does not need to have any direct relationship to WOU logo. Master brand logo should appear on materials in partnership.

ÀÖ²¥ÊÓÆµ

     

WESTERN OREGON UNIVERSITY
345 Monmouth Ave. N.
Monmouth OR 97361

503-838-8000 | 1-877-877-1593

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ÀÖ²¥ÊÓÆµâ€™s Land Acknowledgement
ÀÖ²¥ÊÓÆµ in Monmouth, OR is located within the traditional homelands of the Luckiamute Band of Kalapuya. Following the Willamette Valley Treaty of 1855 (Kalapuya etc. Treaty), Kalapuya people were forcibly removed to reservations in Western Oregon. Today, living descendants of these people are a part of the and the .

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